AI visibility tool pricing compared (October 2026)
Published prices for popular AI visibility trackers, taken from each vendor's own pricing page on October 19, 2026, with links so you can check them. We make one of these tools, so we've stuck to facts you can verify.
Updated October 19, 2026 · By the Footnotely team
| Tool | Plans | Price (USD) | What you get | Source |
|---|---|---|---|---|
| Footnotely | Free / Starter / Growth / Agency | $0 / $29 / $59 / $149 per month | Starter: 1 brand, 20 questions, each asked 3× per engine, 2 runs/week. ChatGPT, Perplexity, Gemini. | footnotely.com |
| Otterly.AI | Lite / Standard / Premium | $29 / $189 / $489 per month | 15 / 100 / 400 search prompts, daily tracking. ChatGPT, Google AI Overviews, Perplexity, Copilot; Gemini, AI Mode, Claude are paid add-ons. | otterly.ai/pricing |
| Profound | Trial / Enterprise | Free trial / custom pricing | Trial: 50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews. Enterprise: tailored, up to 9 answer engines. | tryprofound.com/pricing |
Checked October 19, 2026. Prices exclude tax. We left out tools whose prices we couldn't confirm on their own pricing page (for example, Peec AI's page loads prices with JavaScript we couldn't verify). Check peec.ai/pricing directly.
How to compare fairly
- Prompts vs asks. "15 prompts tracked daily" and "20 questions asked 3× twice a week" are different volumes. Work out answers collected per month.
- Which engines are included. Some engines are add-ons on some plans.
- Can you see the raw answers? A score with no raw answers behind it is hard to trust or act on.
- Is uncertainty shown? AI answers vary run to run; a mention rate without its sample size can mislead.
Where Footnotely fits
We built Footnotely for indie SaaS and small teams who want honest numbers at a small-team price: how many times you were named out of how many tries, raw answers, competitors and sources cited, and alerts when an AI states a wrong fact about you. If you need SSO, daily tracking of hundreds of prompts, or many regions, the bigger tools above are built for that.
FAQ
What's the cheapest way to track AI visibility?
Free: do it by hand (see our guide). Paid entry-level plans we verified start at $29/month (Otterly Lite and Footnotely Starter), with different limits.
Are these prices current?
They were copied from the vendors' pricing pages on October 19, 2026. Prices change, so click the source link before you decide.
Track it every week instead of checking by hand
Footnotely asks your buyer questions on ChatGPT, Perplexity and Gemini several times per run and shows the mention rate with its sample size, the raw answers, and who gets named instead of you. Free plan, then from $29/mo.